Real Estate Investing: Using Accountants And Financial Advisors To Find Private Lenders
Another way to find private lenders who will be interested in investing in your real estate deal is to market real estate investment services to accountants and financial advisors.
Due to the current economic downturn, you will find that most accountant and financial advisors would be interested in offering their clients an investment with the highest rate of return. If you can be competitive in offering a high rate of return on investment, this will open up a host of opportunities for finding private lenders.
How Can I Find Accountants and Financial Advisors?
You can find a lot of accountants and financial advisors by using techniques from the direct response marketing component of your real estate investment marketing plan.
Obtain a Mailing List: Go out and obtain a mailing list of every accountant and financial advisor in your area just as you would obtain a mailing list for a direct response marketing campaign for real estate investments.
You can use list brokers such as InfoUSA and MelissaData which are fairly inexpensive and will cost you about 10 cents per name.
Create a Postcard: Write a letter or create a postcard that contains an offer for clients to invest and receive a higher rate of return on their investment than what they are receiving through current investments. Your offer should be a higher rate of return than an ROI on the current market. Create a line on the postcard that prompts a call to action for the client to get in touch with you.
Create a Letter: Create a letter with an attention grabbing headline and then present your offer. Talk about news in the current marketplace and how your offer could provide the solution for clients that are currently receiving a low rate of return on investment.
Offer some information from your profile and some of the past successful investments you have accomplished with other clients.
Include suggestions to the accountant and financial planner as to how they can present the opportunity to their client. This also demonstrates your knowledge and expertise in real estate investment and how your offer can specifically benefit the client. Perhaps also include information about an upcoming seminar you are providing and invite the potential client to contact you directly for further information on the investment opportunity.
Make a Phone Call: Once you obtain a list of accountant and financial advisors, start making phone calls to them. Do not waste their time and go on and on about the history of your real estate investment business. Simply provide them with the information about what you do and what you have accomplished, almost similar to what you do with an elevator speech.
Include some events such as a seminar you will be doing that is coming up soon or offer some free information. Who knows, if you are professional and charismatic on the telephone, perhaps the accountant or financial planner themselves may be interested in investing in your real estate deal.
Offer to Do A Free Presentation: If you have a group of accountants and financial advisors who have multiple clients interested, offer to do a free presentation to encourage people to invest with you. Even if it is only a few people, remember that it is a numbers game and that word of mouth advertising can be very powerful.